ARN, the region’s leading media company has launched a new commercial division, Multi-Platform Network.
Expanding outside of its core business of radio, the new division is a 360-degree sales house representing a range of multi-platform assets.
Built on ARN’s commitment to embracing the future and being able to provide clients with access to the best marketing platforms across the UAE, MPN works in partnership with the ad industry to find innovative, integrated solutions for clients across many assets and platforms.
MPN manages social media for major brands in the UAE that have millions of followers.
MPN’s large format out of home hoardings are placed on the UAE’s busiest highway, Sheikh Zayed Road, opposite Mall of the Emirates. Additionally, new large format high profile hoardings have now been completed on Umm Sequiem Road, with more to come across Dubai this year.
MPN now also manages the highly sought after JBR district, with interactive digital screens and street presence in one of Dubai’s busiest footfall districts
MPN is the exclusive sales house for Virgin Radio Redfest DXB, the Dubai International Jazz Festival and Global Village which is on track to achieve record numbers, with over 6 million visitors to pass through the gates this season.
Mahmoud al Rasheed, General Manager of ARN said “The launch of MPN is built on ARN’s success serving clients with advertising solutions across its 19 FM and digital brands, connecting businesses to millions of your potential customers every week across the UAE, to reach directly into their daily lives and speak to them personally.”
Greg Worthington, COO of ARN added “We realised that we could give our clients more options to drive new business growth. We looked closely at where we could create new opportunities in addition to but separate from our growing radio assets. We set about asking questions – learning from client’s successes, challenges and goals, before launching MPN.”
It’s the reason why nearly 50% of the UAE population listen to ARN stations every week. In Dubai alone over 70% of the radio listening audience tune in to the network.
Over one thousand six hundred active clients advertise with ARN every year, and over 100 advertising agencies enjoy a strong relationship with the network.
MPN was launched to offer clients something different within the current media landscape. The launch in February coincided with UAE Innovation Month which is a national initiative that contributes to empowering the community which will contribute to enhancing the UAE’s status as a global center for innovation.
The Arabian Radio Network is the largest and most successful radio network in the Middle East, with nineteen radio stations representing every major community in the UAE.
Radio stations include Tag 91.1, Al Khaleejiya 100.9, Al Khaleejiya Classics, Al Arabiya 99, Al Al Arabiya Cassette, Dubai 92, 92 Smooth, 92 Rock, Virgin Radio 104.4, Virgin Radio Chill, Virgin Radio Beat, Dubai Eye 103.8, City 101.6, City Dil Se, City Dance, Hit 96.7, Hit Classics and Radio Shoma 93.4 and Chinese channel Dubai Dragon.
ARN also has its video production agency Blaze which creates video content for brands across the region including animation for media platforms, digital and social media.
And MPN, the sales house which offers OOH advertising, event sponsorships, brand activations and family attraction sponsorship for hundreds of brands who seek a wider presence than just radio.
Headquartered at Dubai Media City, ARN is part of the Arab Media Group.
For further information visit: www.arn.ae
For further information on MPN Visit: https://www.mpn.ae
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