In 2015, City1016 started with a fitness campaign – City1016 Healthy You Healthy Me Healthy UAE – to inspire the desi audience to wake up and do one healthy thing a day – whether it was eating right or going for a walk or get back into the gym. In fact the entire station was putting their money where their mouth was – either going to zumba classes or training for the 10k or playing cricket/ badminton/football etc.
This year City1016 took it a notch higher – with #MissionKilimanjaro , where City1016 tied up with the Al Jalila Foundation for their charity climb to reach the top of the Highest Free Standing Mountain in the world, to reach the top of Africa, to trek to one of the 7 summits of the world – Mount Kilimanjaro. All the money collected through this climb was being used for individuals who don’t have limbs, to buy equipment for them so they could lead a normal life by the Al Jalila Foundation.
In this beautiful initiative City1016 was represented by Sid – Presenter of Breakfast Number 1 with Sid and Malavika – who made sure that the spirit of City1016 Healthy You Healthy Me Healthy UAE is taken to newer heights when he summited the UHURU peak – the highest point in Africa at an altitude of 5895m and became the first individual in the world to take a watermelon to that altitude and bite into it along with his fellow climbers (yup it’s a world record).