Virgin Radio RedFestDXB Announces New Strategic Partner and Confirms Dates for 2017 Festival
Dubai, September 25, 2016 – Virgin Radio RedFestDXB, Dubai’s critically acclaimed two-day music festival, confirms its return to Dubai Media City Ampitheatre on February 2nd and 3rd, 2017 gathering to its stage a thrilling line-up of world-class international artists. Marking a key development to ensure the annual event continuously surpasses itself and offers more unique and memorable experiences to its fans, organizer Done Events along with sister company, Virgin Radio 104.4, welcome another strategic partner, Live Nation, the global leader in live entertainment.
The strategic partnership brings together Done Events’ and Live Nation’s access to the most-sought after artists in the market today as well as the knowledge and the best practices in production, operations, marketing and ticketing. Together with Virgin Radio 104.4 leading the promotional campaign, the three powerhouses are poised to deliver the best Virgin Radio RedFestDXB to date.
“Live Nation is committed to furthering the growth of the UAE and GCC music industry. We believe this can be achieved by working together with the most passionate and dedicated organisations who share our mission to make the Middle East a key destination for local, regional and global music acts and fans alike. We are delighted and honoured to be working on Virgin RadioRedFestDXB with Done Events and Virgin Radio 104.4 as this partnership opens a door of opportunities to sealing the UAE’s place in the international entertainment map,” shares James Craven, Managing Director of Live Nation Middle East.
Launched in 2014, Virgin Radio RedFestDXB has quickly become one of the most anticipated events in the region that has featured music heavyweights such as Jessie J, Tinie Tempah, Conor Maynard, Marvin Humes, The Lumineers, John Newman, Naughty Boy, Rita Ora, A-Yo!, Mark Ronson and Zane Lowe on its first year; The Script, Iggy Azalea, Kid Ink, Bastille, Kiesza, Jeremih, Ella Eyre, and Tinashe in 2015; and Steve Aoki, The Vamps, Dawn, Grace, Nathalie Saba, Adam Lambert, Trey Songz, Eva Simons, Fifth Harmony, RedFoo, MistaJam and Esther Eden in 2016.
Girish Anil Bhat, Managing Director Done Events said: “Virgin Radio RedFestDXB has attracted over 50,000 fans to the event and in its forth year we are proud to welcome Live Nation as partners to strengthen the event and attract even bigger international artists to perform at the festival.
Virgin Radio RedFestDXB is also known for showcasing the most innovative street food vendors and most eye-catching interactive installations and activities that have provided fans a complete music festival experience. As testament to its success, it has enjoyed industry recognitions including the Time Out Dubai Music and Nightlife Awards Best Festival title in 2015.
Mahmoud Al Rasheed, General Manager of Arabian Radio Network said; “ARN is the leading entertainment company in the UAE comprising of 16 award winning radio brands, our partnership with Live Nation is a testament of our commitment to bringing the worlds best entertainment to our listeners in the UAE.”
Thousands of fans travel from around the region to the festival and it has become a part of the major events calendar in Dubai.
“We are so excited about Live Nation joining us and Done Events in producing Virgin Radio RedFestDXB 2017. Live Nation is a world leader in live entertainment and this partnership will enable the Virgin Radio RedFestDXB brand to open up global opportunities with Live Nation’s artists management portfolio” commented Steve Smith, COO, Arabian Radio Network.
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About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of four market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.livenationentertainment.com.
Live Nation Middle East has been operating in the region since 2008. It has brought a diverse range of events to the Middle East including Russell Peters Almost Famous World Tour, Dubai Music Week featuring Jason Derulo, Ellie Goulding and Thirty Seconds to Mars, Dora the Explorer’s Pirate Adventure, BLAZE, and Madagascar! Live.
Ticketmaster Middle East was formed in 2013 and is now the leading ticketing company in the region, having ticketed a range of music, sporting and family events in the UAE, Qatar and Saudi Arabia.
Facebook: Live Nation Middle East | Twitter: @LiveNationME | Instagram: @LiveNationME
About Done Events
Done Events, a subsidiary of Arab Media Group, were established in 2005, and work locally, regionally and internationally offering both live entertainment and corporate event management solutions. Done Events is one of the regions largest event promoters. Recent shows have included Eric Clapton, Justin Bieber, Bruno Mars, The Eagles as well as comedy performances by John Bishop and Michael Macintyre. Future concerts include One Direction in April 2015. Done Events also produce two of the Middle East’s biggest music festivals, RedFestDXB and Blended.
For more information visit us at www.doneevents.com or contact us at info@doneevents.com
About ARN
The Arabian Radio Network is the largest and most successful radio network in the Middle East, with nine radio stations representing every major community in the UAE.
Radio Brands include Tag 91.1, Al Khaleejiya 100.9, Al Arabiya 99, Dubai 92, 92 Smooth, 92 Rock Virgin Radio 104.4, Virgin Radio Chill, Virgin Radio Beat, Dubai Eye 103.8, City 101.6, City Dil Se, City Dance, Hit 96.7, Hit Classics and Radio Shoma 93.4.
Headquartered at Dubai Media City, ARN is part of the Arab Media Group.
For further information visit: www.arn.ae or please contact fparekh@arn.ae